Optimum Original Color:SUNFISH thanks to a musky crankbait

thanks to a musky crankbait profile built to be seen and tracked

Ready to level up your spinning setup

Gets you more committed bites around cover

born from the lineage of Simms' superior design ethos

thanks to a shorter dive curve made for tight cover lanes

Optimum Original Color:SUNFISH thanks to a musky crankbaitThe Optimum Original is a middle of the road workhorse built for covering water and staying in the strike zone with confidence. Born on the shorelines of Southern Californias Lake Casitas and Lake Castaic, it earned its reputation by producing the kind of sudden direction changes that make following fish commit. As a sinking swimbait, the Optimum Original lets you learn the fall and then use itcount it down to bottom or keep it tracking mid range with