Joico Color Intensity Light Purple 118ML Igora Royal you can feel confident knowing

you can feel confident knowing you're using a professional-grade product

Long-Lasting Colour: Maintain a vibrant and rich blond tone that lasts

Silver Fox stands out with its cooler

giving maximum brightness and brilliance

Decadently rich lather for a luxurious cleansing experience

Joico Color Intensity Light Purple 118ML Igora Royal you can feel confident knowingJoicos Color Intensity Semi Permanent intensely concentrated pigments are designed to help you create over the top results that last up to 20+ shampoos.* Color Intensitys intermixable formula can be applied straight from the tube, or mixed and mingled to your hearts content for endless creative possibilities. Bonus: NO DEVELOPER REQUIRED! + Over the top vibrancy that lasts and lasts. + Reconstructs for guaranteed healthier looking hair after every